I LOVED this Masterclass because it wasn’t really about algorithms, posting schedules or becoming a full-time content creator.

It was about being visible enough for the right people to know you exist.

My big takeaways

1. Ask yourself: what have I done to be visible today?

That doesn’t have to mean creating a post.
Comment. Connect. Like something. Share something. Go to an event. Send an email. Start a conversation.

A few minutes counts.

2. Visibility → Leads → Sales

People need to:
→ discover you
→ understand what you do
→ see how you help people
→ build trust
→ have an opportunity to take the next step

We often expect people to jump straight from follower to customer and forget all the stuff in the middle.

3. Tell people what you actually do.

This was a big one! This is the 'Bananas' in your Banoffee Pie (for those that have been to that training)

Can you clearly say

I help [WHO] to [DO WHAT] so they can [OUTCOME].

If people have to work out what you do, you’ve probably already lost them.

4. Share the evidence.

Testimonials.
Client stories.
Little wins.
Screenshots.
Feedback.

And don’t wait for the enormous shiny end result, the small changes you’ve helped somebody make can be hugely significant to the person watching.

And REUSE THEM.

People haven't seen everything you post.

5. Consistency does NOT mean posting every day.

It means finding a level of visibility you can actually sustain and perhaps stretching it slightly.

Twice a week consistently beats seven posts one week followed by disappearing for a month.

6. Give people an opportunity to say yes.

You don’t have to hard sell.

Tell people you have space. Ask a question. Use a poll. Invite them to DM you. Tell them how they can work with you.

As Alex put it: Sales comes from conversations.

7. And perhaps my favourite bit: YOU are part of the marketing.

There will always be other people doing something similar.

People need to see the human behind the expertise, your values, personality, opinions and way of doing things.

You don't have to share anything you don't want to share. But do let people see you.

And my biggest SuSS takeaway?

Stop leaving the bloody thing sitting in your notes or Canva. 

Get scrappy.
Post it.
Test it.
See what happens.

Action creates clarity.

So your tiny challenge today:

👉 Spend THREE MINUTES doing something that makes you more visible.

Then tell us in here what you did. 👇

A few other handy resources for you to get stuck into. 

The new cohort for The Start Up Support Surgery Programme starts on October 5th. 

🎧 LISTEN TO THE PODCAST

The Start Up Support Surgery

Real conversations with medics doing things differently, experts who can help, client stories, business advice and plenty of honest conversations about what it actually takes to build something alongside medicine and real life.

LISTEN TO THE PODCAST

💬 CONNECT WITH ME ON LINKEDIN

This is probably the best place to find me day to day.

I share what I’m thinking, what I’m learning, useful business and marketing stuff, client stories and the reality of building a portfolio career and business alongside medicine and family life.

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Want some help with your own next step?

If you’ve landed here thinking, “Actually, I could do with Jo’s brain on this,” you can also explore the different ways to work with me.

WAYS TO WORK WITH ME

See you soon,
Jo x

PS. If you are not feeling it? No offence taken. You can unsubscribe anytime.