Not sure what you need? Apply to work with Jo

Why is this support so important?

Because bringing an idea to life, starting a new project or building a business for the first time is not easy.

It can be exciting, creative and incredibly rewarding, but it can also be very easy to waste time, money and energy going down rabbit holes trying to work out what you should be doing next.

The internet is full of experts promising six- or seven-figure businesses, passive income and overnight success.

That is NOT what I do.

What I do is help you understand the things you don’t yet know you need to know, work out what matters now, and do the right things in the right order.

And, just as importantly, build the confidence to get out there and actually give it a go.

Depending on how you choose to work with me, you’ll have support to ask questions, thrash out ideas, make decisions and keep moving — and, inside SuSS, a brilliant community of people who are building things alongside you too.

Look no further.

Let me help you get started without wasting your precious time, energy and money on things that don’t matter yet.

Because the aim is not to build the perfect business.

It’s to keep learning, testing, adjusting and moving forward.

Not sure what you need? Apply to work with Jo
 

WAYS TO WORK WITH JO

You do not need to know exactly what support you need before you get in touch.

Tell me where you are, what you’re trying to work out and what feels stuck.

I read every application personally and usually reply with a voice note.

For most people who are new to working with me, the best place to start is Co-Thinking Clarity.

Co-Thinking Clarity ÂŁ497

One conversation.
Four weeks to think, test and explore.

BOOK HERE

This is my main 1:1 starting point for people I haven’t worked with before.

It gives us enough time to understand the bigger picture, properly untangle what’s going on, work out your next useful step and then support you while you test and move things forward.

You do not need to arrive with a perfectly formed business idea.

You might be at the very beginning, already in business, or somewhere in between.

The Power Hour ÂŁ297

Focused strategic thinking for one specific thing.

BOOK HERE

Power Hours are invitation only and are usually for people whose business, work or context I already know.

Because we don’t need to spend time establishing the bigger picture, we can go straight into the question, decision or problem you want to solve.

If I think a Power Hour is all you need, I’ll suggest it when I reply to your application.

Start Up Support Surgery Programme (SuSS) ÂŁ1,997 for 12 months

Longer-term strategy, support and community for female doctors building something alongside medicine and real life.

OPENING LATE SEPTEMBER.

BOOK HERE

If you’re looking for ongoing support rather than a one off or four week intervention, SuSS may be the right place.

You can absolutely express an interest in SuSS through this form.

If I think you’re ready to go straight into the programme, I’ll tell you. If I think it would be useful for us to start with Co-Thinking Clarity first, I’ll tell you that too.

The initial commitment is for 12 months.

If, at the end of that year, you’re still building, testing and working things out, you can stay for a second 12 months without paying anything more.

And when you’re ready to graduate, there’s an Alumni group for ongoing support and connection.

Not sure what you need?

That’s completely fine.

That’s why this form exists.

Tell me what’s going on.

I’ll read it, think about it and come back to you, usually by voice note, with what I think would be the most useful next step.

PS. This form isn’t a commitment or an agreement to work together. It simply helps me understand your situation and see whether I can genuinely support you and if so, how.

 
 

YOU ARE A DOCTOR OR HEALTHCARE PROFESSIONAL BUT YOU WANT TO 

  • Start your own project, side hustle or business 

  • Help people using your medical expertise or passion in a different way

  • Think about growing your online presence and social media without feeling sick at the thought of it

  • Have your own paying clients but more importantly make an impact and help people 

BUT YOU ARE

  • Overwhelmed with all the stuff and the choices

  • Feel like what you are able to do can help everyone and you don't want to niche down

  • Don’t know where to start and how or where to find your clients and patients yourself

  • Listening to different advice from everyone and going round in circles then just stopping in your tracks

Not sure what you need? Apply to work with Jo

What have other doctors have loved about working with Jo?

 
 
 
 
 
 

Who on earth is Dr Jo Watkins anyway and how can she help me?

 Dr Jo Watkins is a GP, business mentor, coach, founder, mum of four and small business owner who brings together business strategy, coaching, connection and community in her 1:1 work and group programmes.

She has been described as a “human catalyst” and thrives on working with medics and healthcare professionals who want to do things differently, helping them find the confidence, clarity and practical support to take an idea out of their head and turn it into something real.

Jo has spent more than 25 years in medicine and around 15 years learning business from the grassroots up, largely by trying things, getting things wrong, changing direction and working out what she actually wanted her own working life to look like.

It started with building her GP practice website back in 2009.

Then came an acupuncture qualification.
A Botox course.
An organic food-product business, Bendylegs Granola.
Renovating and marketing a successful holiday let without AirBNB.
And later, co-founding The HOW People, an in person and then online membership and project supporting teenage girls, which went on to collaborate with The Prince’s Trust to deliver programmes in schools in Wales.

Along the way, other medics started asking Jo for support with their own ideas and businesses, which led her to complete a Transformational Life Coaching Diploma with Tom Dillon and develop the work she does today.

Jo has made plenty of mistakes, worn most of the hats and continues to learn, test and adapt as her own business grows.

That is a big part of why she is so passionate about helping other people do this without feeling like they need to know everything before they begin.

Catalysing the change from healthcare professional to whatever you want your life and work to look like around your medical career.

Signposting.
Troubleshooting.
Advising.
Listening.
Suggesting.
Building confidence.
Encouraging.
Challenging.
Being honest.

And understanding how hard it can be to be a medic who wants to do something differently.

The digital world has changed what is possible.

Healthcare professionals can now take their knowledge, skills and experience beyond the traditional healthcare model, reach more people and build work in ways that simply weren’t possible before.

But having more possibilities does not necessarily make it easier.

It can be overwhelming.
It can be full of jargon.
Lots of false promises. 

And it can very quickly feel like you need a website, a niche, a social media strategy, a funnel, a business plan and 14 other things before you are allowed to start.

You don’t.

Sometimes you just need someone alongside you who can help you work out what matters now.

Dr Nerys Frater is a GP with an interest in diabetes and founder of The Lifestyle Clinic. She was Jo's first ever business coaching client in 2022. Since then Jo has gone on to support hundreds of doctors through her programmes, mentoring and podcast. 

When Nerys and Jo started working together, Nerys was already delivering lifestyle support to patients through her surgery and local health board.

Over the course of 2022, with Jo’s support, Nerys took that knowledge further and launched her first online course and community for people with pre-diabetes across the UK.

She went on to run sell-out group programmes, supporting hundreds of people to improve their health, doing work she deeply cares about, but in a way she had created herself.

It took hard work.

It involved hurdles.

And it certainly wasn’t a neat, straight line.

But that is exactly the kind of thing Jo loves helping people make possible.

“It is invaluable to work with Jo. It is hard to keep going when you perceive resistance around you, but with Jo as a cheerleader by your side, you can achieve way more than you would ever do alone.”
Dr Nerys Frater, GP and founder of The Lifestyle Clinic

 

Working in health care is hard.
Doing something new is hard.
Choose your hard. 

You feel it’s time to make a change.
Or maybe make a big jump.
You want to help people.
That is why you went into healthcare.
You can't seem to help people properly anymore.
It feels relentless... heavy.
No time.
No resources.
Waiting lists.

You have an idea.
You want to help in a different way.
You want to have an impact.
You have the skills but where you do start?
Or do you have enough skills?
Actually, you don't think so.
So you do another qualification.
That spark of an idea grows stronger and burns brighter.

But you are stuck.
How do I do this?
It's the tech.
It's confidence.
Or it's what happens next.

Or it is the really scary stuff.
Telling others.
Putting yourself out there.
The sales stuff.
Marketing. 
What even is that?
Yuk.

Feeling exposed.
Feeling judged.

I get it.
Totally.

Working in health care is hard.
Doing something new is hard.

Find your tribe to support you. 

Choose your hard. 

"Jo has been an inspiration. She understands the uniqueness of combining being a doctor and a business woman which has been invaluable to me"
Dr Nerys Frater
Lifestyle Medic and GP
Founder of The Lifestyle Clinic

 

Jo is an exceptional listener and really tuned into my business world. I can see a structure and path more clearly than I have in a long time. 
Abi Williamson
Integrative Clinical Hypnotherapist and Teen Mentor


"Jo has blown all of my expectations out of the water. Jo is an inspiration and quietly gets the best out of everyone who talks to her"
Dr Rebecca Ryell
GP Partner 
Travel Blogger and writer

"Jo is an inspiration and a huge talent. She is filled with enthusiasm, unbelievable drive and has a heart so big that sharing seems to make her shine brighter than she already does"
Dr Felicity Blain
Portfolio GP and Life Coach 
Your 24 Coach

Jo's ability to incisively understand a problem and bring people together in a focused way to solve it, is second to none. She problem solves with wisdom, humanity and ultimately produces impactful results.
Dr Rini Chatterjee
Founder of Resilience Health 

 

"Jo's passion for life and ability to see the bigger picture always astounds me. One of her great talents is seeing the potential in people and harnessing their enthusiasm and skills needed to move projects forward"
Dr Tom Underwood
GP Locum
Landlord and Property Investor

Podcast Episodes with clients from The Start Up Support Surgery Programme


Apple Podcasts: Apple Podcasts
Spotify:  Spotify Podcasts


Why group coaching, I'd prefer 1:1?

"Being an entrepreneur, running a business and working for yourself is simply one huge rollercoaster of highs and lows, twists and turns. You need others who get it by your side"

 
'I came for the learning and stayed for the community'

Trust me. You need to ride this rollercoaster with like-minded souls who you can cry with, laugh with and celebrate with. You might think this is the last thing you need but it is a long lonely journey going it alone. 

What is the value of knowing you have others who have your back and will pick you up when you are finding things hard? 

Priceless.

Each month there are different live sessions available to suit your stage of business. 

You will get connection, try new skills, meet new people, be inspired by others stories, learn new skills, ask questions, get over road blocks and feel energised and ready to take on any challenges that come your way.

Most healthcare professionals find it really powerful to learn that others are having similar struggles and hear the creative ways they are showing up for themselves amongst the hustle of their normal work and personal lives.

"I love nothing more than watching the magic unfold as I support medics doing things differently and watch them, in turn, support each other." Dr Jo Watkins

'I was not sure about the group coaching, I thought I wanted 1:1 support to help me but the power of the peer support has blown my mind' Dr Rosie Khan, GP and Life Coach

"It is always so inspirational and motivating attending your Zoom calls. Chatting to peers that get it and working forwards one step at a time even when it makes me feel uncomfortable" Dr Hannah Casey, GP and Health Coach


Questions you might have

If you have got this far you might have another question? 

Your email address is jo@bendylegs.com
Why is that?

Well. That was how my journey from medicine into business first really took hold.

Making granola from the kitchen at home. Award winning Bendylegs Granola. The granola isn't part of our lives anymore (and is still the tastiest every made) but the name just stuck.