The Replay: 60-minute fireside chat

Whether you’re just exploring or ready to launch.
We tackle the two areas everyone worries about most.

1. The Practicalities (CQC, compliance, tech, systems)

2. The Business and Marketing side (finding clients, pricing and visibility that feels human).

You’ll learn how to simplify the compliance maze and what’s really required, what’s optional, and how umbrella systems work.

You’ll discover how to validate your idea fast, who you help, what you offer, and whether people will pay.

We’ll cover how to price with confidence using the simple “first five free → 20 percent steps-up” approach, how to reach the right people through real-world connection, and how to market without the ick along with what to do before social media and when (and if) to use ads.

This replay is perfect for two kinds of people.

Thoughtful, values-led medics exploring life-first business ideas around family life and wanting clarity before complexity to grow something that is sustainable and that they love and enjoy.

And ambitious doctors planning in person or online lifestyle-medicine and scalable wellbeing clinics who want credible, compliant foundations rather than quick fix, marketing tactics. 

Key takeaways:

1. You don’t need a perfect website or big social following, you need clarity and conversations.

2. Build cash-flow first, then use it to create wider community impact. Safety and scope come before scaling, know your coaching versus clinical boundaries.

3. Relationships matter more than algorithms, your first clients will come from real connections.

4. Simple systems help you scale, have conversations, document FAQs and use AI to save time and refine your processes.

Meet your hosts:
Dr Jo Watkins GP, founder of The Digital Doctor®, and host of The Start-Up Support Surgery Podcast. She helps medics build values-led, life-first businesses with clarity, confidence, and community.

Dr Ed Lynch ED doctor, co-founder of The Wellbeing Doctors® and Helfy®. He supports clinicians to launch compliant, system-ready lifestyle-medicine clinics.

Inside the conversation: introductions and why Lifestyle Medicine now; practicalities around CQC, compliance and what Helfy Clinics covers; validating ideas, pricing and early offers; finding patients and reaching underserved groups; marketing and social media, what actually works; and a wrap-up on next steps.

Ready for more support?
For clarity, messaging and your first offer: join Jo’s Clarity Starter Kit (waitlist now open for Jan–Mar cohorts).
For clinic systems and compliance: explore Ed’s Helfy Clinics Community and see the platform in action.

Built for doctors by doctors, this is a conversation about doing business differently.