
Your first step to a business that works around
your schedule and your life
For Medics, by a MedicÂ
30 days to get super clear
Peer-supported, not alone
Life-first, not hustle-firstÂ
Simple, actionable stepsÂ
Ready for a change but not sure where to start?
You’ve worked hard to build your medical career, you love helping people but you’re wondering if you can keep doing it forever in this way.Â
- Frustrated you can't help people in the way that you want to
- Wanting to expand and grow personally or professionally
- Unsure if you really want to start a business or what to do
- Worried about the time, tech needs or the financial risk involved
- Craving flexibility to be there for your kids and still do something worthwhile but not miss Sports Days and Nativity plays anymore
- Stuck in “thinking about it” mode, or the maybe next year mode and not taking action
I get it 100%.
Because I’ve been there.
And I know the first magic step is actually getting clear on what you really want to build around your life and family.Â
What is the Clarity Starter Kit?
A safe first step toward your next chapter
The Clarity Starter Kit is a 30-day, life-first programme for medics and healthcare professionals who want to really explore their business idea and growth without overwhelm and with the guidance of someone who’s been there, done that and got the t-shirt.Â
You’ll work through the essentials, get support, and leave knowing one of two things:
- Yes I’m ready to start building and grow my business or a new side of my business like digital assets, and I know what my first steps are.
- No I’ve decided business isn’t for me, and I am going to walk away confident in that choice and reshape other parts of my life instead.
Either way, you’ll be making an active decision instead of staying stuck in limbo and putting things off until you feel ready (Spoiler: you will never feel ready and there will never be a good time)Â

HOW IT WORKS?
What’s Inside Your Clarity Starter Kit
Self paced, recorded sessions to listen to as a podcast and work through in your own time with a printable workbook to collect your thoughts.Â
- Module 1: Time, Place, People & Money - lay your foundations so your business works for your life.
- Module 2: The Success Snapshot - get crystal clear on your long-term vision, values and purpose.
- Module 3: The Ideas Builder - turn your skills and passions into a viable business idea that resonates with your audience.
 Also includes:Â
- One x 60 minute 1:1 Power Hour with Jo within that 30 days
- Small group WhatsApp support with your cohort for 30 days
- Three live teach sessions of the content in the 'Early Learning Centre' sessions (optional)Â
- One group 'Community and Connect' call with other medics and healthcare professionals
- A private invitation to attend the Masterclass and the Hot Clinics session within the main group during your 30 days so that you can see an example of these sessions before committing to the full Start Up Support Programme
- One Q&A Live Coaching Call which is just for beginners questions - there is no such thing as a silly question
- The Life-First Business Manifesto™ E Book
- Perfect Patient Profiling Exercises in a purpose made workbook
- Essential Tech & Tools Walkthroughs in the 'How to' videosÂ
- Legal & Business Basics
- Digital Little Black Book of Resources
 What you'll learn
 👉 By the end of 30 days, you’ll have…
- A clear roadmap to move forward with confidence
- Your ideal client defined and niche clarified
- A vision that aligns with your values, goals and family life
- Simple, actionable steps to fit progress into a busy schedule
- Confidence in authentic ways to connect with your audience
- A decision about whether business is right for you (and the next steps if it is)
Why choose to work with me?Â
Hi, I’m Dr. Jo Watkins, a GP-turned-entrepreneur, mum of four, and business mentor specialising in helping female doctors build businesses that fit their families and their lives.
I’ve built several businesses around my family life and helped hundreds of medics do the same without burnout, hustle or “just work harder” advice.
I still have a foot in both camps. I locum as a GP and work remotely from my computer while travelling for 3 months a year with my family.
I know the medical and healthcare mindset and how to bridge into entrepreneurship and understand the difficulties that we have showing up, being vulnerable and promoting ourselves.
Sales and marketing was not a module at Medical School and not something most healthcare professionals love the idea of.Â
You’ll get:
- Medic to medic understanding from a Medic who has built businesses not just learnt the theory
- Proven frameworks
The CHAOS Compass, Perfect Patient Profiling and Beta Value Exchange and more have helped many medics with this transition into business. - Life-first philosophy
Because success is not just the business you build, but the life you get to live.

Here is what clients are saying...Â
"Working with Jo helped me develop a small idea and a concept into a structured plan, website, clinic and actual business that I have created from scratch. When I started with Jo, I felt completely by myself because I wasn't unaware that there was a community of people who had similar mindset to me in regards to working as a GP but wanted to expand into different areas and subspecialty interest."
- Dr. Aisling Farrell, GP, Lifestyle Medic for female athletes.
"The modules are gold dust, so much content allowing you to start at the right place for you.
What Jo is offering has exceeded my expectations. Her knowledge, kindness, availability and experience are invaluable.
I had no idea just how much I didn’t know but the insight, understanding and progress I’ve made in the last few months has been perfect and at a pace that has worked for me and all my other commitments."
- Dr. Jo Hartley, Career and Life Coach and previous ED Consultant
'I think you have blown my mind Jo, this is massive. I nearly dropped out and realise how much I have learnt and so glad I have stayed. The content is rich and spot on. The delivery is awesome. You are awesome. Not a dry boring moment, ever'
- Portia Gibson 'Post Op Nurse'
Here is what the experts are saying...
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Is this for you?
This is perfect for...
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Medics or Healthcare professionals stuck at the idea stage
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People wanting a structured, supportive, low-pressure start
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Those valuing and looking for a life-first approach
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❌ This is NOT perfect for...
- Those looking for an overnight success scheme
- People unwilling to do the work
- Those looking to earn big money quickly and thinking that is easy
- People not wanting to prioritise their life and balance
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Clarity is your first step.
Let's build a business that works for your life, not the other way round.
This offers support for the thinking stage of idea development in a safe, structured way to decide if business is the right next step for you.
If you are not quite ready it then bookmark this page and come back to it when you are ready to make a move.
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'Think of it like an activity holiday for your business, you'll arrive uncertain but leave with clarity, confidence and a community of cheerleaders you never knew you needed' Dr Mari Walling, Lemala Health
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