Business coaching and mentoring for Medics and Healthcare Professionals starting their own business or personal brand.
Why is this important?
Because starting and running a business or doing anything for the first time is hard (but a lot of fun and the most rewarding thing you can do alongside the day job). You spend money, a huge amount of time and you go down rabbit holes looking for the right next step.
You need knowledge (that you don't know you don't know yet), the right things in the right order, support and a community of like-minded people who get you and are on their own journey.
Look no further.
I am ready to work with Jo
Who on earth is Dr Jo Watkins?
Dr Jo Watkins is a freelance GP, a transformational life coach, mum of 4, entrepreneur and small business owner who combines coaching, business mentoring and her passion of connection and community building into her 1:1 coaching and group programmes.
She has been described as a 'human catalyst' who thrives working with medics and heath care professionals, doing things differently. Filling them with the confidence to start, scale and build their own online business, blog, side hustle or product alongside their medical career.
Jo is a true portfolio medic, home educating one of her 4 kids with her husband, travelling for three months a year, working as a GP on her terms when home and running a thriving, scalable online business with her co-founder and great friend, Polly Crook, called The HOW People.
Jo runs her business and communities from her laptop wherever she happens to be.
She uses her skills from over 20 years in medicine and 15 years learning business from the grassroots up while working out what she really wanted to do. Jo started with making her practice website, then an acupuncture qualification and a Botox course before creating, growing and folding a food product business, Bendylegs Granola and then renovating and marketing a successful holiday let before creating The HOW People and doing her coaching qualification.
Jo has made all the mistakes, and worn all of the hats, in the process and continues to learn and grow her business each day.
Jo is most passionate about helping other medics navigate their own path and giving them the tools and practical advice to do this without it feeling overwhelming.
Catalysing the change from healthcare professional to whatever you want your life to look like around your medical career.
Signposting, trouble shooting, advising, listening, suggesting, building confidence, encouraging, challenging, being honest, understanding and totally getting how hard it is to be a medic who is doing things differently.
The digital revolution is changing how we can impact people and reach a wider audience. It is challenging the traditional healthcare model and what we are able to deliver. But, it can be overwhelming and feel to big a hurdle to even embark on.
Dr Nerys Frater is a GP with an interest in diabetes who has been running 'The Lifestyle Clinic' for the patients in her surgery and local health board.
This month, with Jo's help and support, she has launched her first online course and community to support people with pre-diabetes across the UK and help them improve their lifestyle and reverse their blood sugars. As doctors we know, all too well, the knock on affect of this change on the long term health of the patient, reduction of other conditions over time, cost of medication and cost of GP and appointment time.
"It is invaluable to work with Jo. It is hard to keep going when you perceive resistance around you, but with Jo as a cheerleader by your side, you can achieve way more than you would ever do alone"
Nerys Frater, GP and founder of The Lifestyle Clinic
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/23df00d-d52-7047-768a-54c1b20cdde_55447db6-0768-4cc8-9ea8-d4b5dbbcf269.jpg)
Chose your hard.
You feel it’s time to make a change.
Or make the jump.
You want to help people.
You have an idea.
You want to create your own thing.
You want to have an impact.
Maybe you are already have this thing up and running.
Maybe you are charging people for your skills.
Maybe your business is thriving but something is missing.
But you are stuck.
It's the tech.
It's your confidence.
It's the how to do it
Or it's what happens next.
Or it is the scary stuff.
Telling others.
Feeling exposed.
Feeling judged.
I get it.
Totally.
Working in healthcare is hard.
Doing something different with your skills is also hard.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/164d1c3-72ba-5718-fdc6-cdd4c41cb0_6bb54b7e-7e07-4522-ad10-c2bbdef69f03.jpg)
How can I work with Jo?
1. Full 1:1 packages with and without creation of logo, domain and website for you. Currently limited availability and taking new clients from early October. Fill in this application form for more information.
2. The 'Start Up Support Programme' including core content and live coaching so that you can get the support and help you need. This group is magical. Full of amazing medics and healthcare professionals starting their own business. If you are interested in finding out more about this please fill out the application form. The content is all recorded in bitesize videos, and we have monthly live coaching calls and expert guests. If you are ready to buy. Click here for full details. There will be payment options available soon. Please email [email protected]
3. I have some 1:1 one off availability on and off and can accommodate people who have already established businesses or product based businesses. You work with me 1:1 for a 45 minute session for £147 to see if you are a good fit for the programme. If you are a fit, then I will take that £147 off the price of the full programme and call that your starter 'Let's Get Ready to Rumble' session. If it is not a good fit then you will leave with direction, clarity and purpose with no more going down rabbit holes. Win Win.
4. Free monthly workshop with open mic Q&A These happen at the end of every month and will be announced in 'The BSJ' newsletter that you will receive when you sign up for the free membership
5. If none of these are the right fit at the moment then join the FREE MEMBERSHIP to keep in touch, have weekly inspiration and join a community of others medics doing things differently. Click here.
You have an idea but you are not sure where to start?
There is so much to learn beyond finishing the course, diploma or training that you feel will help you find your side hustle outside of medicine.
But really in all honesty this is the real stuff you need to learn.
This is where it begins.
I'M JO WATKINS.
THIS GRID PHOTO IS ONE OF MY FAVOURITES OF OUR FAMILY. THIS COMPILATION OF PHOTOS, THANKS TO ROZ AND KIRSTY PHOTOGRAPHY, WERE TAKEN ONE WEEK BEFORE WE LEFT THE UK FOR A YEAR LONG ADVENTURE OF TRAVEL THAT CHANGED THE WAY I THOUGHT ABOUT EVERYTHING.
Most would describe me as a doctor, a mother, a wife, and a small business owner. But in reality, I am so much more than that. And so are you.
Society, the education system and our long training in medicine or allied healthcare professions has put us in boxes, but that doesn't mean we have to stay in there.
So, let's break free from who we think we should be and start living the fulfilling life we deserve.
The crazy thing is that by exploring your ideas or doing something along side your day job you might well find the love back for what you are currently doing and feel like you have some balance or it might take you on a totally different tack.
'Having time to think, dream and plan helped me work out my values and purpose"
Dr Jo Watkins
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/c02fb51-5ef-6bdf-2ae8-c60076f7fd8_5111e975-2832-46fc-ac26-3f683bb74486.jpg)
"Jo has been an inspiration. She understands the uniqueness of combining being a doctor and a business woman which has been invaluable to me"
Dr Nerys Frater
Lifestyle Medic and GP
Founder of The Lifestyle Clinic
Jo is an exceptional listener and really tuned into my business world. I can see a structure and path more clearly than I have in a long time.
Abi Williamson
Integrative Clinical Hypnotherapist and Teen Mentor
"Jo has blown all of my expectations out of the water. Jo is an inspiration and quietly gets the best out of everyone who talks to her"
Dr Rebecca Ryell
GP Partner
Travel Blogger and writer
"Jo is an inspiration and a huge talent. She is filled with enthusiasm, unbelievable drive and has a heart so big that sharing seems to make her shine brighter than she already does"
Dr Felicity Blain
Portfolio GP and Life Coach
Your 24 Coach
Jo's ability to incisively understand a problem and bring people together in a focused way to solve it, is second to none. She problem solves with wisdom, humanity and ultimately produces impactful results.
Dr Rini Chatterjee
Founder of Resilience Health
"Jo's passion for life and ability to see the bigger picture always astounds me. One of her great talents is seeing the potential in people and harnessing their enthusiasm and skills needed to move projects forward"
Dr Tom Underwood
GP Locum
Landlord and Property Investor
Why group coaching?
"Being an entrepreneur, running a business and working for yourself is simply one huge rollercoaster of highs and lows, twists and turns. You need others who get it by your side"
You need to ride this rollercoaster with like-minded souls
who you can cry with, laugh with and celebrate with.
What is the value of knowing you are not on this journey alone?
Priceless.
Each week we look at goals, wins and you might get some inspiration links or journalling prompts.
This will help your thoughts flow.
Then when you come to a session, you’ll be ready to share what came up for you.
Most healthcare professionals find it really powerful to learn that others are having similar struggles and hear the creative ways they are showing up for themselves amongst the hustle of their normal work and personal lives.
There are live coaching calls, Q&A calls and Hot Clinic calls where I will review content, websites etc. Click here to sign up.
"I love nothing more than watching the magic unfold as I support medics doing things differently and watch them, in turn, support each other." Dr Jo Watkins
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/a722eb-3fe4-f18-5458-0bb57f3d0cd_93ad0d4f-7f66-48e4-92d6-a9878baebf8d.jpg)
Fill this in to apply to work with Jo for group or 1:1 sessions
We won't send spam. Unsubscribe at any time.
Questions you might have
What makes you the expert all of a sudden?
What if I change my mind or don't like your style?
Can you guarantee this is going to get me up and running?
How much support outside of the 1:1 sessions will I get?
It is just too expensive don't you think?
I have another question you haven't answered
If you have got this far you might have another question?
Your email address is [email protected]
Why is that?
Well. That was how my journey from medicine into business first really took hold.
Making granola from the kitchen at home. Award winning Bendylegs Granola. The granola isn't part of our lives anymore (and is still the tastiest every made) but the name just stuck.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/8654d0a-f4ef-78e7-6a7a-32a20fc6cec5_8df0699b-bb14-46cf-bf7f-247d011caa51.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/487f00-5f8-60c2-7d0c-171e3cef166f_56edf891-3d45-4bef-965a-b354373c4317.jpg)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/bef3ccb-e82-2e5e-e2b5-fb80c8012b1_7424a0be-a895-4176-bb44-d4c18f6ff06d.jpg)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2153257620/settings_images/477cb1-27d-55c7-fce-6d57c07e481f_63eca64f-a9ed-4e4c-ad50-4e7037f6e157.jpg)