Got ideas, questions or a business possibility that you can't quite untangle on your own?
Co-Thinking Clarity is a strategic thinking space for anyone who needs clarity, perspective and momentum around an idea, potential business idea, project or next step.
One conversation.
Four weeks to think, test and explore.
A clearer way forward.
Or permission to take a different path.
Co-Thinking Clarity gives you four weeks to step out of your own head, make sense of the ideas and possibilities competing for your attention, and work out what your next useful step actually is.
We start with some initial questions, then a 60-minute 1:1 conversation where we look at where you are now, what you're considering, what might be getting in the way and what is actually worth exploring next.
From there, youâll have four weeks to think, test and take action, with a personalised plan, carefully chosen resources and check-ins with me along the way.
I work mainly with doctors and healthcare professionals, so I understand the particular challenge of building something alongside an already very full life. But Co-Thinking Clarity is open to anyone with an idea, project or business possibility they want to think through properly.
Life-first, not hustle-first.
Practical, not overwhelming.
Enough structure to get you moving, without pretending you need to have the whole thing figured out.
You bring the thing youâre stuck on.
Weâll SuSS it out together.
Sometimes you just need somewhere to say it all out loud.
You might have a head full of ideas.
Been thinking about something for years.
You might have three different directions you could go in.
You might be wondering whether you need another qualification, a website, a business, a different job, a private clinic or none of the above.
And maybe slightly worried that when you finally say the whole thing out loud, somebody will think.
What on earth are you talking about?
They won't.
Co-Thinking Clarity gives you a safe, confidential space to bring the whole messy picture.
The ideas.
The doubts.
The things you've already tried.
The NHS job.
The money.
The family.
The capacity.
The qualifications.
The thing you secretly want to do.
And the thing you think you feel like you should do.
You don't need to make it neat and perfect before you bring it to me.
My job is to listen, ask the right questions, spot the threads and help you work out what actually matters.
Sometimes I'll challenge you.
Sometimes I'll reframe something you've been looking at in completely the wrong way.
Sometimes I'll tell you I think you're ready to start.
Sometimes I'll ask whether you really need another qualification.
And sometimes I'll say:
Put that on the NOT YET list.
There is no predetermined answer.
The aim is to help you find your next sensible step, in your actual life.
âA powerful space with an experienced ear⌠I really appreciated the safe space to think out loud. I came away considering my âwhyâ and feeling more confident.â
Dr Vicky Phelan
Ready for a change but not sure where to start?
Youâve worked hard to build your career.
You might even still enjoy so much of it.
But thereâs an idea, possibility or question that keeps niggling away at you.
- Frustrated that you canât help people in the way you want to anymore
- Wanting to grow personally or professionally, but unsure what that could look like
- Unsure whether you really want to start a business or what the idea even is yet and where you would start
- Worried about the time, tech, money or risk involved
- Wanting more flexibility and more control over how work fits around the rest of your life
- Stuck in âthinking about itâ mode or the âmaybe next yearâ mode and not actually moving forward
I get it.
Because Iâve been there.
And the first useful step is not having the whole thing figured out.
Itâs getting clear enough to know what to do next.
What is Co-Thinking Clarity?
A safe first step toward your next chapter
Sometimes you donât need another course, another qualification or another 47 things adding to your to-do list.
You need some space to think and voice your ideas to someone else, who gets it.
Co-Thinking Clarity is for anyone with ideas, questions or possibilities going round and round in their head who needs someone experienced to help untangle them.
You might be right at the beginning.
You might have several ideas and no idea which one to pursue.
You might already have something up and running but feel stuck on what comes next.
Or you might already have an established business and need some space to step back, untangle a particular problem, explore a new direction or work out what needs your attention next.
Co-Thinking Clarity meets you where you are.
You donât have to work through a prescribed programme or complete a set of modules. Iâll point you towards the resources that are actually useful for your situation and weâll ignore the ones that arenât.
Or you might simply know that you want something to change.
We start with some initial conversations and then a proper 1:1 conversation.
We get everything out on the table.
What you want.
What youâve already got.
What feels possible.
What that would look like.Â
Whatâs getting in the way.
What might actually work in your real life.
And then we work out the next useful step.
You donât need to leave with your entire future mapped out.
You just need enough clarity to move.
Sometimes clarity means deciding to go for it.
Sometimes it means changing the idea.
Sometimes it means putting something down altogether and moving on.
All of those are useful outcomes.
Because the aim isnât to persuade you to start a business.
Itâs to help you stop circling the question and make a clearer decision about what comes next.
You do not need to wait until you feel completely ready.
You probably never will.
You just need enough clarity to take the next step.
âProbably the most helpful 10 minutes of my career so far. I feel like I have a direction now, and that I can actually start on my journey of my portfolio career!!â
Dr Hannah May
PS. That was after a ten minute live Hot Seat at the BSLM conference.Â
Co-Thinking Clarity gives us an hour together and four weeks to think, test and explore what comes next.
HOW IT WORKS
Whatâs inside Co-Thinking Clarity
One conversation.
Four weeks to think, test and explore.
Before we meet, Iâll send you some questions to get you thinking about where you are, what youâre considering and what you actually want from our time together.
Then we have a 60-minute 1:1 Co-Thinking session on Zoom.
This isnât me sitting there firing generic business advice at you.
Weâll pull apart whatever youâve brought with you.
Ideas.
Questions.
Half-formed plans.
Things youâve been avoiding.
Things youâve convinced yourself you should be doing.
And probably a few things you hadnât realised were part of the problem at all.
From that conversation, Iâll pull together my reflections and help you identify what is actually worth focusing on now.
Then you have the rest of the month to think, test, explore and DO.
Not everything.
Just the useful things.
Weâll check in again via voice note as often as you need and then officially after three weeks and look at what youâve tried, what youâve learnt, whatâs changed and what your next step is.
Youâll also have access to relevant resources from my library
Depending on what we uncover in our conversation, Iâll point you towards the modules, masterclasses, frameworks or exercises that will be most useful for you.
If youâre right at the beginning, that might include the first three Start Up Support Surgery Programme modules.
1. Time, Place, People & Money
How does this actually fit into your life? Your time, energy, family, finances and the people around you matter. A lot.
2. Your Success Snapshot
What are you actually trying to create here? Not somebody elseâs version of success. Yours.
3. Ideas Builder
Your skills, experience, interests and ideas and where there might be something worth testing in the real world.
If youâre already running a business and have done this work, you probably donât need those, so Iâll share something more relevant to the problem youâre actually working on.
You may need information about what to write in a Newsletter, marketing strategies, branding or social media planning.
You might need to work on your mindset, visibility blocks or public speaking.Â
Use what is useful.
Ignore what isnât.
The resources are there to support the thinking.
Theyâre not homework.
This isn't one brilliant conversation followed by you disappearing off with a notebook full of good intentions.
We have four weeks.
Time to think.
Time to test.
Time to come back and say, âI've tried that and here's what happened.â
Time to change our minds.
Time for me to send you the resource, framework or introduction that might help.
And time to turn the clarity from our conversation into something useful in the real world.
- Prep before our session so we can get straight into the useful stuff
- A 60-minute 1:1 Power Hour on Zoom with me, booked at a mutually convenient time
- My personalised reflections and written summary from our conversation
- The raw transcript, video recording, reflections and summary of the call, stored in your own Google Drive folder
- A clear set of next steps following our conversation, shared by email and in your Google Drive
- Voice-note support throughout the four weeks while you think, test, question and implement asynchronous and open for you to use as needed
- Relevant resources, frameworks, modules or masterclasses from my library, chosen specifically for you and what youâre working on
- A check-in towards the end of the month to look at what youâve learnt, whatâs shifted and what happens next
What youâll leave with
đ By the end of the four weeks, youâll have all this and more
- A clearer picture of what youâre actually trying to build, change or explore
- Perspective on the ideas and possibilities competing for your attention
- A better sense of what matters now and what can wait
- A realistic next step plan you can actually fit into your life
- A clearer idea of what needs testing, talking about or actually doing, rather than endlessly thinking about it
- More confidence in the direction youâre taking
- A decision about what comes next, whether that means building something, changing direction or deciding not to pursue it at all
- The confidence to back yourself and take the next small step
Less circling.
More clarity.
You donât need the perfect plan.
You just need enough clarity to move.
â10 minutes with Jo gave me a bit of a kick up the arse I clearly needed. Iâm going to try and quieten that imposter voice, back myself a little more and actually do something with all those ideas buzzing around my head.â
Karen Chamberlain, Therapeutic Counsellor and Psychotherapist
Why work with me?
Hi, Iâm Dr Jo Watkins, a GP, founder, business mentor, podcaster and mum of four.
Iâve built several businesses, and worked with hundreds of medics and healthcare professionals over the last few years.
I've spent years helping people take the ideas, possibilities and what-ifs in their heads and work out what to actually do with them.
But I think the thing Iâm particularly good at is seeing through the noise.
You absolutely don't need to arrive with a perfectly formed idea or even know exactly what the problem is.
Bring me the real messy version.
The NHS job.
The idea you can't stop thinking about.
The three courses you're considering.
The half-built website.
The thing you've already started.
The thing you're frightened to start.
The family, money and time stuff that has to fit around it.
We'll work out what actually matters.
Sometimes that means spotting an opportunity that's been hiding in plain sight.
Sometimes it means realising you don't need another qualification.
Sometimes it means putting half your ideas firmly on the NOT YET list.
Sometimes it means testing something small rather than building the whole bloody thing.
And sometimes it means deciding that the thing you thought you wanted isn't actually right for you at all.
There isn't a predetermined answer I'm trying to get you to.
That's important.
My job isn't to convince you to start a business.
It's to give you a safe space to think out loud, ask the questions you might not have asked yourself, bring an experienced outside perspective and help you work out what makes sense for you, your work and your actual life.
I understand the medical brain, too.
I still work as a GP.
On my terms.Â
At 52 years old I have reached a point where I am proud to balance medicine and business.
I know us medics are very good at learning, researching and collecting qualifications.
We're often rather less comfortable putting something imperfect into the world and seeing what happens.
Because business and portfolio careers ask us to do things medicine rarely does.
Talk about what we're good at.
Put ourselves out there.
Charge money.
Test things before we know they'll work.
Change direction without somebody handing us the curriculum.
Sometimes another course is exactly what you need.
Sometimes it's just a very convincing way of putting off the thing that feels uncomfortable.
Part of my job is helping you tell the difference.
What I bring to the conversation
- An experienced ear and a safe space to think out loud
You can bring the whole messy picture. You don't need to make it coherent before you get here. - Strategic thinking and an ability to join the dots and synthesize information
I'll help you cut through the noise, spot the thread running through your ideas and get to the thing that actually matters. - Real-world business experience
I've built businesses myself. Real businesses in product, real estate and online business, real launches, real mistakes, real pivots and plenty of figuring things out as I've gone along. - Medic to medic understanding, where that's relevant, if you aren't a medic that is ok too
You don't have to spend half the conversation explaining the culture, pressures or peculiarities of healthcare. - Practical frameworks without the business bullshit
We'll use tools like my CHAOS Compass when they're useful but the framework serves the conversation, not the other way around. - A Life-First approach
I'm not interested in helping you build something that looks successful on paper but makes your actual life worse. The work has to fit the life, not the other way around.
I am warm and supportive, yes.
But I'll also be brutally honest and tell you when I think you're disappearing down a rabbit hole.
Because sometimes what you need isn't more information.
You need somebody who can hear the whole story and say
âRight. This is the bit that matters. Let's start here.â Â
Here is what clients are saying...Â
"Working with Jo helped me develop a small idea and a concept into a structured plan, website, clinic and actual business that I have created from scratch. When I started with Jo, I felt completely by myself because I wasn't unaware that there was a community of people who had similar mindset to me in regards to working as a GP but wanted to expand into different areas and subspecialty interest."
Dr Aisling Farrell, GP, Lifestyle Medic for female athletes.
âProbably the most helpful 10 minutes of my career so far. I feel like I have a direction now, and that I can actually start on my journey of my portfolio career!âDr Hannah May, GP (after a 10 minute Hot Seat coaching at the BSLM conference)
"I was looking for some clarity on what I wanted my life to look like with my usual NHS work and potentially other projects. Jo was very helpful in aiding some reflection and action points which, along with the modules, nudged me towrads a more considered and intentional work patttern."
Dr Ivan Anderson, GP and Lifestyle Medic
"The modules are gold dust, so much content allowing you to start at the right place for you. What Jo is offering has exceeded my expectations. Her knowledge, kindness, availability and experience are invaluable.
I had no idea just how much I didnât know but the insight, understanding and progress Iâve made in the last few months has been perfect and at a pace that has worked for me and all my other commitments."
Dr Jo Hartley, Career and Life Coach and previous ED Consultant
âWhat a valuable 10 minutes! A powerful space with an experienced ear.I really appreciated the safe space to think out loud. I came away considering my âwhyâ and feeling more confident.â
Dr Vicky Phelan, GPÂ (after a 10 minute Hot Seat coaching at the BSLM conference)
"I sought out Jo for help in business planning. Having started my business 8 months ago, I had reached the point where the initial nerves and doubts had died down and I needed to focus on growth. Jo made the session as useful as possible, ask for and digesting lots of information in advance. The session itself was brilliant and the follow up had been just a good! I have much more clarity on my overall direction, as well as precise next steps. Jo has an excellent mix of practical wisdom, whilst also giving room to working things out for yourself. Highly recommend!"
Dr Luke Mitchell, Former Doctor, Financial Planner and business owner.Â
âThose 10 minutes gave me a bit of a kick up the arse I clearly needed! Iâm going to try and quieten that imposter voice, back myself a little more and actually do something with all those ideas buzzing around my head.One small step at a time.â
Karen Chamberlain, Therapeutic Counsellor and Psychotherapist
"I think you have blown my mind Jo, this is massive. I nearly dropped out and realise how much I have learnt and so glad I have stayed. The content is rich and spot on. The delivery is awesome. You are awesome. Not a dry boring moment, ever"
Portia Gibson Founder of 'Post Op Nurse'
âJo Watkins manages to reframe the âgoing-to-businessâ issues I have as a doctor into a clear and succinct âcanvasâ to pursue the next steps in the journey of establishing my private practice.She has the right feel, the particular touch and the lived experience to make the trajectory with her worth every penny of it.â
Dr Carlos Van Mieghem, Cardiologist and Private Practice Founder
âMany thanks again for taking the time to listen and for such a brilliant follow-up. I really appreciate your advice, expertise, and the generosity with which you shared your time and energy.Your perspective and passion really came through, and honestly our conversation was the highlight of my day.â
Dr Muhammad Homayed, GP Partner and Healthcare Consultant
âI found it really helpful to speak to someone who could sense-check what I was thinking and reassure me that it wasnât just my husband saying, âYeah, itâs a great ideaâ because he loves me, but that it was actually something feasible and sensible!The second I started sharing my ideas, you could see Jo working away. Within about a minute, she was already giving me great ideas and practical next steps. If you get the chance to arrange an appointment with Jo, I highly recommend it.â
Dr Charnelle Lusuku-Craven, Pilates Instructor and Lifestyle Medicine Practitioner
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You donât have to leave Clarity with a business plan.
 Dr Henry Aughterson came to Clarity because he was exploring what might come next in his career.
 He didnât immediately go on to set up a business or organisation. In fact, looking back, he says he probably wasnât ready to take it further at that point.
 But that didnât make Clarity any less valuable.
âI feel like Iâve got those skills and that learning in me for life now. It helps me think with more clarity about what my next steps might be.â
 The work we did around his values, his ideas and the people he might ultimately want to help has stayed with him.
 He still talks about it.
 He still uses it.
 And this is what he said about working with me
âI could not recommend Clarity and working with Jo more. She is so experienced and wise in this area, I donât think there is a better person out there for supporting medics in doing something a little different and more exciting with their working lives.
She is warm and kind, but also incisive and will always âcut throughâ to get to the core of what you are looking to achieve. She very much puts your best interests and values at the centre of her work with you.â
 Because Co-Thinking Clarity isnât about me convincing you to start a business.
 Itâs about giving you the space, questions, tools and experienced outside perspective to work out what you actually want.
 You might leave ready to take an idea forward.
 You might realise you need to test something first.
 You might change direction completely.
 Or you might decide
 Actually, not yet.
 Thatâs clarity too.
Here is what the experts are saying...
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Co-Thinking Clarity is your first step.
You do not need to have the whole thing figured out.
Co-Thinking Clarity gives you a safe, structured space to think through your idea, project or next move properly with someone who can help you cut through the noise and work out what actually matters now.
You might decide to build something.
You might not.
You might decide to test an idea first.
You might change direction completely.
The aim is not to push you into business at all.
Itâs to help you make a clearer, more informed decision about what comes next.
If youâre ready to stop circling, say the whole messy thing out loud and work out your next useful step, this is where we begin.
Less circling.
More clarity.
Start with Co-Thinking Clarity.Â
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And if you want longer-term support...
Start Up Support Surgery (SuSS) is my 12-month programme and community which is only for female doctors who want to build a business, project or portfolio career alongside medicine and real life.
Itâs for female doctors who are ready for more than a one off intervention.
You know enough about the direction you want to go in.
You have made the commitement.
Now you want help to actually build it.
Strategy.
Marketing.
Accountability.
Implementation.
Community.
People to build alongside.
Come for the strategy.
Stay for the community.
If SuSS feels like the right next step, you can apply directly.
And if you start with Co-Thinking Clarity first and then join SuSS within a month, your Clarity investment is deducted from the programme cost.
That separation works because it keeps the distinction really clear:
Clarity = Help me work out what makes sense.
SuSS = I know enough. I am ready. Help me build it.