Your first step to a business that works around
your schedule and your life
Why choose to work with me?
Hi, I’m Dr. Jo Watkins, a GP-turned-entrepreneur, mum of four, and business mentor specialising in helping female doctors build businesses that fit their families and their lives.
I’ve built several businesses around my family life and helped hundreds of medics do the same without burnout, hustle or “just work harder” advice.
I still have a foot in both camps. I locum as a GP and work remotely from my computer while travelling for 3 months a year with my family.
I know the medical and healthcare mindset and how to bridge into entrepreneurship and understand the difficulties that we have showing up, being vulnerable and promoting ourselves.
Sales and marketing was not a module at Medical School and not something most healthcare professionals love the idea of.
You’ll get:
- Medic to medic understanding from a Medic who has built businesses not just learnt the theory
- Proven frameworks
The CHAOS Compass, Perfect Patient Profiling and Beta Value Exchange and more have helped many medics with this transition into business. - Life-first philosophy
Because success is not just the business you build, but the life you get to live.

Here is what clients are saying...
"Working with Jo helped me develop a small idea and a concept into a structured plan, website, clinic and actual business that I have created from scratch. When I started with Jo, I felt completely by myself because I wasn't unaware that there was a community of people who had similar mindset to me in regards to working as a GP but wanted to expand into different areas and subspecialty interest."
- Dr. Aisling Farrell, GP, Lifestyle Medic for female athletes.
"The modules are gold dust, so much content allowing you to start at the right place for you.
What Jo is offering has exceeded my expectations. Her knowledge, kindness, availability and experience are invaluable.
I had no idea just how much I didn’t know but the insight, understanding and progress I’ve made in the last few months has been perfect and at a pace that has worked for me and all my other commitments."
- Dr. Jo Hartley, Career and Life Coach and previous ED Consultant
'I think you have blown my mind Jo, this is massive. I nearly dropped out and realise how much I have learnt and so glad I have stayed. The content is rich and spot on. The delivery is awesome. You are awesome. Not a dry boring moment, ever'
- Portia Gibson 'Post Op Nurse'
Here is what the experts are saying...
Is this for you?
This is perfect for...

Medics or Healthcare professionals stuck at the idea stage

People wanting a structured, supportive, low-pressure start

Those valuing and looking for a life-first approach
❌ This is NOT perfect for...
- Those looking for an overnight success scheme
- People unwilling to do the work
- Those looking to earn big money quickly and thinking that is easy
- People not wanting to prioritise their life and balance
Clarity is your first step.
Let's build a business that works for your life, not the other way round.
This offers support for the thinking stage of idea development in a safe, structured way to decide if business is the right next step for you.
If you are not quite ready it then bookmark this page and come back to it when you are ready to make a move.
'Think of it like an activity holiday for your business, you'll arrive uncertain but leave with clarity, confidence and a community of cheerleaders you never knew you needed' Dr Mari Walling, Lemala Health