THE DIGITAL DOCTOR START UP PROGRAMME FOR MEDICS AND HEALTHCARE PROFESSIONALS IN BUSINESS

Are you a healthcare professional ready to start up a purposeful business, personal brand or side hustle alongside your medical career?

Maybe you have trained as a coach, invested in learning about Lifestyle Medicine or Menopause training. Maybe you have trained in reflexology or hypnotherapy. 

Join the fantastic The Digital Doctor Start Up Programme for Medics and Healthcare Professionals to move you forward in a way that is impossible on your own.

This will save you time, money and your sanity in equal proportions. 

Getting stuck with the tech, not knowing what to do next and feeling completely overwhelmed are all part of the normal way to feel when you start something different. 

If you are interested in this programme  please jump in and sign up or reach out and I can discuss this with you if you have any questions in a 15 minute free call or voice note discussion to make sure this is the right fit for you.
Email [email protected] 

Why do I even need this programme?

Are you a doctor or healthcare professional with an idea (or lots of them), a side hustle, a blog, product or service business but you are STUCK with where to start or what to do next?

The Digital Doctor Start Up Programme  is just what you need. Dr Jo Watkins is a portfolio GP, mum of 4, business coach and mentor who has been described as a 'human catalyst' getting the best out of everyone she works with. 

  •  SUSS out what this business and side hustle thing is all about
  •  SUSS out all the tech and essentials that are involved
  •  SUSS out your niche
  •  SUSS out how and when you do all the things
  •  SUSS out all the stuff that is causing you overwhelm and making you freeze

What do you get?

OUR GOAL AT THE END OF THIS PROGRAMME IS FOR YOU TO HAVE YOUR OWN PROJECT OR BUSINESS UP AND RUNNING WITH AN ONLINE PRESENCE, AN EMAIL LIST OF IDEAL CUSTOMERS AND YOUR FIRST 5 PAYING CLIENTS. 

ALL PRODUCTS FROM 'THE DIGITAL DOCTOR START UP' TAKE YOU ON A JOURNEY FROM POWERLESS TO PURPOSEFUL WHEREVER YOU ARE ALONG THE WAY. 

The Digital Doctor Start Up Programme

  1. ‘Digital Doctor Start Up Programme’ - Nine packed video modules (over 100 short clips from 4 mins to 50 minutes) taking you in a stepwise fashion from feeling powerless to purposeful. This content helps you bring your idea to life through to all the processes needed to get your first five paying clients. This pre recorded core content are easy to digest videos that can be listened to via an App and are accompanied by a printable workbook. Including are a series of recorded masterminds on Confidence building, Canva, Instagram, using LinkedIn and ‘Selling without Sleaze’ on webinars. This course is ‘gold dust’ according to a current participant. RRP £997 (lifelong content)
  2. ‘SUSS: The Start Up Support Surgery’ Membership for 12 months (RRP £47 a month) 
    - This community is held within a private Facebook group with supportive medical peers who are all doing things differently and includes a weekly Q&A thread with questions answered each week plus one monthly live Zoom Q&A on a Friday lunchtime
    - The highlight of our month is the regular monthly 60 minute ‘Community and Connect’ live call on the first Thursday of the month at 8pm 
  3. The Road Map’ full Digital Marketing course library. This is a huge resource and can be overwhelming if not handled with care but used as a reference for learning in one place all the tricks and background digital marketing it is priceless
    RRP £497 (lifelong content) 
  4. BONUS: Spring Special: 45 min ‘Let’s Get Ready to Rumble’ 45 1:1 RRP £147 

Value = £2205 £1497


THE DIGITAL DOCTOR START UP PROGRAMME: RECORDED CORE CONTENT

MODULE 1 - THE SUCCESS SNAPSHOT

  • Gain clarity on your end goal - Impact/Profit/Time/Change

  • Journalling prompts to explore your purpose and your long term goals

  • The 1-5-10 diaries 

  • Vision Boarding

  • Looking at your Ikigai

  • Future YOU: What does your life look like.

  • Do the Values Vault exercise. ‘Who am I’ exercise

  • Find your 3 core personal values

MODULE 2 - THE PERFECT PATIENT PROFILING
APPROACH - PART 1

Part one of The Perfect Patient Profiling Approach

  • Why this is so important

  • Rediscover your skills and passions

  • Connecting with others and giving 

MODULE 3 - THE STARTER FOR 10 CHECKLISTS

Have the basics to charge, start an email list and send an invoice or link to PayPal while you keep learning

  • Money: 10 ways to manage money in the early days

  • Time: 10 ways to make more time

  • Ideas: 10 ways to brainstorm ideas

  • Basics: 10 basic admin essentials to get you started for free 

MODULE 4 - THE PERFECT PATIENT PROFILING APPROACH - PART 2 

  •  Get clear on your WHY?

  •  Establish your niche and authority

MODULE 5 - THE BETA VALUE EXCHANGE GAME PLAN

  •  Find out what problems your idea clients have

  •  Package up your solution

  •  Finding social proof

  •  5 ideal clients

  •  Charging. Free vs Paid 

MODULE 6 - TESTIMONIAL TEMPLATES

  •  The importance of social proof

  •  When and how you should ask for this with templates

  •  Ask them what to do with it

  •  Saving and using testimonials

MODULE 7 - THE 2-2000 FORMULA

  • How to grow your email list from 2 to 2000

  • Opt ins and freebies

  • The importance of building an email list

  • Better to have 100 good leads than 1000 cold

  • Where are your ideal clients?

  • Story telling

  • Document vs Create

  •  Being helpful

  •  Collaborating

MODULE 8 - THE DIGITAL DOCTOR PROFILE APPROACH 

  • Branding

  • Social media. Where are they

  • Finding your voice

  • Opt in page or squeeze page

  • Lead generation

  • Community

  • Networking in 2023

  • Collaborations, Podcasts and Joint projects

MODULE 9 - THE BUILD AND SERVE FORMULA

  •  The boring (important business bits)

  •  A reality check (what this all means)

  •  Free Lead magnets

  •  Low, Medium and High Touch

  • Pitch Perfect

  •  Media Toolkits and PR

  •  Investment and Money 

THE START UP SUPPORT SURGERY LIVE COMMUNITY GROUP SUPPORT

Goals and wins shared and celebrated within a wonderful Facebook group of supportive medical peers.

Weekly Q&A Thread in the Facebook group for questions each Monday which are then answered on Friday. 

Weekly Facebook Live in this Facebook group - usually on a Friday 2pm

 

THE ROADMAP LIBRARY

The ‘Road Map’ Library: a full digital marketing course and step by step instructions to be able to set yourself up online and learn in your own time.

Access to the ‘The Road Map’ Library RRP £497 ‘The Road Map’ Library contains pre recorded 10 absolutely packed modules to use for learning and reference. 

There is also a separate ‘Road Map Tech Community’ that you can access for tech support  

Email [email protected] if you have any questions about any of the above. 

Money back no questions asked guarantee within 28 days if you have been to the onboarding sessions plus the live coaching plus completed Module 1 and 2 but do not feel that the programme is a good fit for you.

£1,497.00 GBP