Welcome to the NEW Start Up Support 'Clarity Starter Kit'

This is your step-by-step beginners guide to building a purposeful business, personal brand, or side hustle—designed to fit around your busy healthcare career.

Are you passionate about creating a business that reflects your expertise, values, and purpose—but unsure where to begin?

You might have done some of this work before but you are struggling to apply it to life out in the big wide world of entrepreneurship outside of healthcare.

Maybe you are only 80% sure you and want to take action to make sure you are clear.

The Start Up Support 'Clarity Starter Kit' is your perfect starting point.

Think of it as the little sister of the full Start Up Support Programme—which is a comprehensive year-long programme with DIY modules, live teaching, and group coaching.

The 'Clarity Starter Kit' is tailored for those just beginning their journey, helping you navigate the first steps with ease.

Whether you’re a doctor, therapist, coach, or healthcare professional, this programme is designed to help you break through the overwhelming starting phase—without burning out.

Hi, I’m Dr. Jo Watkins

As a GP, mum of four, business coach, and mentor, I’ve spent over 15 years learning how to balance my healthcare career with building a meaningful business. My mission is to help you skip the mistakes I made, save you time, and build the business you truly want. I’ve been called a “human catalyst” for getting the best out of those I work with—and I’m here to do the same for you.

SUSS Out Your Business Without the Overwhelm

Starting a business doesn’t have to feel like a mountain to climb. The Start Up Support 'Clarity Starter Kit' provides you with a clear, actionable path to help you get focused, clear, and moving forward—without the stress.

Here’s what you’ll gain clarity on:

• What building a business or side hustle is really all about
• The essential tech information and tools you need to get started
• Defining your niche and attracting your ideal clients
• How to juggle it all—without burning out which is a common problem
• Eliminating overwhelm and gaining confidence

This is not just another generic, faceless course—it’s a hands-on, tailored journey designed to help you feel clear and ready to take action. With practical modules and personal 1:1 support, you’ll feel empowered and ready to start building.

What’s Included in the Start Up Support 'Clarity Starter Kit'

The 'Clarity Starter Kit' includes the first critical steps you need to take from feeling "stuck" to feeling ready to act.

Here’s what you’ll dive into:

Module 1: The Success Snapshot (self-paced)

This is where you lay the foundation. Clarify your goals and vision for your business. This is something we need to revisit regularly, so even if you have done it before this is an essential piece of the planning. 

• Journaling prompts to explore your purpose and long-term goals
• The 1-5-10 Diaries: Break down your big vision into actionable steps over 1, 5, and 10 years
• Vision Boarding: Visualise your ideal business and life
• Your Ikigai: Discover your "reason for being" and align your work with your life’s purpose
• The Values Vault: Uncover the three core values that will guide your decisions

Module 2: The Ideas Builder (self-paced)

Turn your passion into a business idea that resonates with you and your ideal clients.

• The Perfect Patient Profiling Approach: Learn how to clearly define your niche and ideal client
• Real-world examples of successful healthcare businesses to inspire you
• Understand your ideal client’s pain points and create your unique offering
• Using AI tools to boost your creativity and productivity
• Market research: Simple strategies to test and validate your ideas

Module 3: The Starter for 10 Checklists (self-paced)

Practical essentials to get your business running—quickly and effectively.

• 10 Ways to Manage Money: Simple tips to track your finances and manage your budget
• 10 Ways to Make More Time: Time-saving hacks to balance business and your medical career
• 10 Ways to Brainstorm Ideas: Creative exercises to keep your business ideas flowing
• 10 Basic Admin Essentials: Tools to streamline workflows, set up email lists, and process payments

What You Get with the Start Up Support 'Clarity Starter Kit'

The 'Clarity Starter Kit' is designed to fit seamlessly into your busy life. It’s action-oriented, with simple steps to help you take focused action—without feeling overwhelmed. Here’s everything included:

• Self-paced modules delivered over the next month: Bite-sized lessons, actionable steps, and simple exercises that integrate easily into your daily routine.

• 60-Minute 1:1 Clarity Session: A personal coaching session to refine your vision, align your business with your purpose, and clarify your niche. This is carried out 3-4 weeks after you start the modules to ensure you have done the pre work needed.

• 4 Weeks of Focused Homework: Bite-sized, actionable tasks to keep you on track without overwhelming you.

• 30-Minute Check-In after 4 weeks: A follow-up session to review your progress and adjust your plan if needed.

BONUS #1: Essential Tools & Tech Made Simple

Don’t get bogged down by the tech side of things. I’ll show you how to use the essential tools to get your business up and running with practical "how-to" videos:

• Google Forms & Google Drive: Organise your business with ease.
• Zoom & Calendly: Set up meetings and manage your schedule efficiently.
• QR Codes: Easy tech hacks for seamless access to your services.
• Squarespace: Build a website—even if you’re not tech-savvy.
• AI Tools: How to use AI to streamline your work.

BONUS #2: Legal and Business Essentials You Need to Know

Starting your business on the right foot means getting the legal and foundational aspects sorted from the start. In this bonus section, you’ll get key insights on:

• Coaching Agreements: Create simple, effective contracts for your business with our example templates and sign posting
• Business Plans: Structure your plan with confidence with these example templates
• Branding Basics: Key considerations when building your brand identity.
• Legal Essentials: Understand business registration, taxes, and contracts. We will share where to find this information and what you need to consider.
• Where to Find Information: Trusted resources for all things business.

BONUS #3: The Digital Little Black Book of Resources

This isn’t just a list—it’s a curated collection of books, podcasts, and influencers to help fuel your growth and keep you inspired. Here’s what’s inside:

• Books: My top recommendations to grow personally and professionally.
• Podcasts: Essential listens to stay motivated and learn from experts.
• People to Follow: Accounts that will inspire and challenge you to keep growing.
• Business Owners with Aligned Offerings: Find potential collaborators and build relationships with like-minded entrepreneurs.

Why This Offer Is Right for You

The 'Clarity Starter Kit' eliminates confusion, saves you time, and gives you the tools, tech, and legal know-how to move forward with confidence.

This is your opportunity to finally turn your ideas into action and start building the business you’ve been dreaming of—without compromising your healthcare career.

Are You Ready to Take Action?

The Start Up Support 'Clarity Starter Kit' is here to help you get unstuck, move forward with confidence, and build the business you know you’re meant to create.

With flexible, bite-sized modules and continuous support, you’ll be well on your way to launching a business that’s aligned with your passion and expertise.

Ready to get started?

Yes! Let’s build your purpose-driven business, together.

Questions?

Email [email protected] if you have any questions.

Money-Back Guarantee
If you’ve completed Modules 1, 2 and 3 and feel the programme isn’t the right fit, you can request a no-questions-asked refund within 28 days.

What’s Next?

If you’re ready for ongoing support, you can upgrade to the full Start Up Support Programme (SUSS) to take you from ideas to your first 3-5 paying clients, with peer support and coaching to help you every step of the way.