Are You a Healthcare Professional Ready to Start Your Own Purposeful Business, Personal Brand, or Side Hustle?

Whether you’re a coach, trained in Lifestyle Medicine, Coaching, Menopause, reflexology, hypnotherapy, or perhaps you’re an expert in a specific field and frustrated by only being able to help a handful of patients, you’re in the right place.

Maybe you’re a GP or specialist feeling burnt out or simply wanting to make a bigger impact. You know there’s a need out there, and you want to continue to help others—but you’re unsure where to start.

I hear you.

As a GP, mum of four, business coach, and mentor, I’ve spent over 15 years learning how to balance my healthcare career with building a meaningful business. My mission is to help you skip the mistakes I made, save you time, and build the business you truly want. I’ve been called a “human catalyst” for getting the best out of those I work with—and I’m here to do the same for you.

I have been there and got the t-shirt (hats, scarves, gloves, and the lot) over the last 15 years of learning business by doing while continuing to work freelance as a GP.

That’s why I created the Start Up Support Programme for healthcare professionals like you. It’s designed to get you from feeling stuck, overwhelmed, or unsure of your next steps, to having a clear plan, an online presence, paying clients, and the confidence to make your side hustle or personal brand thrive.

What You’ll Get:

By the end of the programme, our goal is simple: To give you the confidence, clarity and tools to launch your own project, business, or brand. 

If you do the steps and show up and do the work, you’ll have:

• A solid, purposeful plan for your business
• An online presence that attracts your ideal clients
• An email list full of engaged people
• Your first 5 paying clients

The Start Up Support Programme is packed of valuable resources plus 12 months of group coaching, masterclasses and community support, all designed to help you take action quickly and confidently.

12 months might feel like a long time but this is what it takes to get clear on what you are doing, test, tweak and repeat.

It is a process. 

Here's What You’ll Get:

Nine Self-Paced Modules

Each module is jam-packed with practical steps to take you from POWERLESS to PURPOSEFUL through a three step programme. 

First up is The Clarity Pathway (available as a stand alone course too) giving you the PLAN, this is followed by The Launch Accelerator finding your PEOPLE and The Growth Builder to build and grow your PRESENCE.

. You’ll work through the steps to build your plan, define your niche, and create your digital presence—step by step in the right order. It is easy to spend so much time and money going down rabbit holes. I have done that many times before. 

Plus, you’ll have lifetime access to these modules, so you can revisit them anytime.

Module Breakdown:

1. The Clarity Pathway (Plan)

The Basics: Time, Place, People and Money

• Get organised with essential tools and strategies for running your business, from budgeting to brainstorming
• Set up your admin systems, email list, and payment methods with simple, time-saving hacks

The Success Snapshot: Your why, your values, your vision and your mindset 

• Clarify your end goals and define what success means for you
• Create a vision for your business and track your journey with vision boards and journaling prompts
• Explore your core values and long-term goals using powerful exercises like The 1-5-10 Diaries

The Ideas Builder: Packaging up your ideas and honing your niche

• Learn about the importance of niche how to profile your ideal client using the Perfect Patient Profiling Approach
• Discover market research techniques to validate your ideas and understand your client’s pain points
• Learn how to align your business with what excites you and leverage AI to enhance your ideas

2. The Launch Accelerator (People)

The Perfect Patient Profiling Approach (Market research of your ideal clients)

• Learn how to approach clients with the ‘Beta Value Exchange’ Mindset
• Build strong client relationships and get feedback to refine your offering
• Use simple tools to schedule, research, and engage your ideal clients

The Beta Value Exchange Game Plan (Finding your Beta clients, pricing and packing your offers)

• Package and price your services for maximum impact
• Leverage your network to find your first 5 paying clients
• Learn the art of charging for your expertise while offering value up front

Testimonial Templates (the importance of feedback and testimonials)

• Master the art of using testimonials to build trust and credibility
• Learn the hierarchy of testimonials and how to collect the most impactful ones
• Access frameworks, templates, and real-life examples to gather social proof  

3. The Growth Builder (Presence)

The 2-2000 Formula (Growing your audience, email list and mastering story telling) 

• Grow your email list from 2 to 2000 with effective lead-generation strategies
• Learn the power of storytelling in email marketing and nurture relationships with your subscribers
• Discover tools and hacks to streamline your content creation process

The Digital Doctor Profile Approach (Branding, website building, lead generation and social media)

• Create a compelling brand, social media strategy, and practical information about how to build a website using Squarespace that speaks to your ideal clients
• Learn how to generate leads and network with a supportive community
• Use online platforms to expand your reach and create lasting impact

The Build and Serve Formula (Business plans, the legs, offer suites, PR and pitching) 

• Understand the key legal and administrative elements of running a business and where to find the help you need
• Learn how to structure your offers and pricing to serve clients at every stage of their journey
• Gain confidence in your business, from handling media, PR, pitching to thinking about investment in your business

15 Expert Masterclasses

Learn from professionals who’ve been where you are and want to help you succeed. Listen anytime. From story telling to PR, LinkedIn strategies to confidence building, mindset to running webinars, writing newsletters to using AI these are full of gold nuggets of learning. 

This for medics with established business plans who are fully committed to the process and growth needed.

EACH MONTH YOU WILL HAVE ACCESS TO ALL TRAINING CALLS  FOR THE SUSS PROGRAMME YOU WISH PLUS EXCLUSIVELY YOU WILL HAVE ACCESS TO THESE CALLS:

 1. One live group training or Masterclass with guest expert each month recorded (times may vary, usually Monday or Thursday 2pm)

2. One much loved 'Community and Connect' call with peer to peer support, connection and networking with other members (the first week of the month usually Tuesday or Thursday at 8pm)

3. One live Q&A with feedback and Hot Seats. Bring your question or struggle along.' once a month

Masterclass calls and external training calls recorded and available on the Kajabi App for playback for 12 months. Q&A and community calls are not recorded.

🟡 Beginner Calls: For those doing the Clarity Starter Kit and committing the time, money and effort to put into learning about business and personal brand. Working through the modules, refining niche ideas, starting to do discovery calls, looking at and thinking about your digital presence. All welcome for refresher sessions.

🟢 Launch and Grow Calls: Completed or stuck into the recorded SuSS content, clarity of niche and next steps, attracting paying clients, wanting to grow and showing up regularly. Collaborating and being a thought leader in your field.

JUNE

🟢Community and Connect: Thursday 5th 2pm

🟢Feedback/Hot Seats: Tuesday 10th June 2pm (THIS HAS RECENTLY CHANGED DATE)

🟢🟡Masterclass: Monday 16th 2pm Teryl - AI and Marketing Part 2

🟢🟡LIVE EVENT: Friday 27th June  (Newport, South Wales) 

🟢🟡Q&A Thursday 26th 2pm

🟢🟡ELC Tuesdays 6-7am (10th, 17th and 24th)

JULY

🟢Community and Connect: Tuesday 1st July 8pm

🟢Masterclass: Tuesday July 16th 1-3pm Betty Cottam - The importance of healing ourselves to grow our businesses

🟢Feedback and Hot Seats July 29th 2pm

🟢🟡Q&A Monday 28th July 2pm Q&A

🟢🟡Feedback and Hot Seats

🟢🟡ELC Tuesdays 6-7am (1st, 15th and 29th) 

August and September to be confirmed soon. There will be fewer live calls in August and December each year due to school holidays. 

PLUS YOU WILL RECEIVE:

EXCLUSIVE WhatsApp community feed with members including feedback for any work you need looked at and Q&A support. Not for beginners. This is not continued beyond the scope of your membership. 

Private Admin support in a WhatsApp feed for questions and answers with Karina, a VA and online business manager plus Jo is present and active within the WhatsApp group for questions. 

Emergency SOS 30 minute call with Jo for anyone who needs this during their membership. There will be a max amount of these but I know that no one will abuse this within my community. If you are struggling, your community is here as the first port of call, you message the group first, attend a live call to ask the question and I am here if you need further support outside of the group. 

1:1 Coaching and Mentoring Support for 5.5 hours at your convenience:

You'll get the HELP 5.5 hours of 1:1 coaching with me over the year as you require to support you more closely (this package is worth £997 and only available to those people who have been through the programme)

Have a question? You’ll have access to monthly live calls where you can ask me anything. This ongoing support will keep you moving forward.

Exclusive Bonuses:

BONUS #1: Discounts and special offers on logo and website design + access to our in-house team for additional support.

BONUS #2: Essential Tools & Tech Made Simple – A series of very useful 'How-to' videos on tools like Google Forms, Squarespace, Zoom, and AI to help you streamline your workflow.

BONUS #3: Legal and Business Essentials – A breakdown of what is needed and where to find information about contracts, business plans, branding, and taxes to ensure your business runs smoothly and legally.

BONUS #4: The Digital Little Black Book – A personally curated spreadsheet with books, podcasts, people to follow, and social media accounts to connect with to help fuel your growth.

Email [email protected] if you have any questions about any of the above. 

Money back no questions asked guarantee within 28 days if you have been to the onboarding sessions plus the live coaching plus completed Module 1-3 but do not feel that the programme is a good fit for you.

100% of my founding members said that they absolutely LOVE the SuSS community and find it completely invaluable for support, inspiration, cheerleading and guidance on their journey. They had no idea how important community and other medics on a similar journey would be when they started out.