You’ve got all the ideas.
Let’s build something with them.
You know you want to do something differently.
Maybe you already have a business idea.
Maybe you have several.
Maybe you’ve started something and want to turn it into something more substantial.
Or perhaps you simply know that there is more you could do with your knowledge, experience and interests outside your usual medical role.
You do not need to have it all worked out before you join.
Start Up Support Surgery is a 12-month business-building programme and community for medics who want somewhere to make sense of their ideas, learn the business and marketing they actually need, test things before they’re perfect and build something alongside medicine and an actual life.
Not on your own.
Come for the strategy.
Stay for the community.
You probably don’t need more business information
There is endless information about starting a business.
You can Google how to make a website.
Watch a webinar about Instagram.
Download a business plan.
Ask ChatGPT how to price something.
Buy another course on marketing.
The difficult bit is knowing:
What applies to me?
Which of my ideas is actually worth pursuing?
What should I do first?
What can wait?
How do I find the people who might want what I’m creating?
And how do I actually make this happen alongside everything else in my life?
That’s what we SuSS out together.
You don’t need to become an entrepreneur
You don’t need to become a marketer.
You don’t need 20,000 followers.
You don’t need to quit medicine.
You don’t need another business course full of information.
And you definitely don’t need to know exactly where this is going.
You need enough space to explore.
Enough clarity to choose a direction.
Enough courage to test it.
Enough understanding of marketing to help the right people find it.
Enough relationships that you’re not building it alone.
And enough momentum to keep learning from what actually happens.
That’s what SuSS is for.
We start with Clarity
Your first stage inside SuSS is about making sense of what’s currently in your head.
What are you trying to build?
Why?
Who might it help?
Which of your ideas deserves your attention now?
What fits the life you actually want?
What could you test before spending loads of time or money building it?
And what is the next useful move?
You don’t have to wait until you feel completely certain.
In fact, you probably never will.
We get clear enough to act.
Then you try something.
See what happens.
Learn.
Adjust.
And take the next step.
Action Creates Clarity.
Then we Connect
This is where you start getting your ideas out of your head and into the world.
You’ll learn how to talk about what you do in normal human language.
Understand who you’re trying to help.
Have useful conversations.
Build relationships.
Test your ideas with real people.
Create content.
Build an audience.
Become more visible.
Create opportunities.
And actually make offers.
Because marketing doesn’t mean shouting louder, posting every day or turning yourself into an influencer.
It is simply making it easier for the right people to discover you, understand what you do, trust you and eventually buy from you.
Build something worth talking about.
Know who you’re talking to.
Develop something useful to say.
Build relationships.
PS. Visibility gets considerably easier.
And then we Grow
Once you’ve started discovering what works, we build on it.
That might mean refining your offer.
Finding more clients.
Improving your marketing.
Building your audience.
Developing your personal brand.
Creating systems.
Launching something new.
Increasing your income.
Or making something you’ve already created work better.
There isn’t one SuSS version of success.
You might want to build a substantial business.
You might want to earn enough to work one fewer clinical session.
You might want to open a clinic.
Create a programme.
Develop a consultancy.
Run workshops.
Build something online.
Or simply create more choices about how medicine fits into your future.
The question isn’t how quickly can we scale this?
It’s this.
What are you trying to build?
How can we make it fit your actual life?
What we actually do in SuSS
Every month, we come back to three simple things.
DO
What are you going to move forward?
Your first offer.
Finding clients.
Testing an idea.
Having conversations.
Getting visible.
Launching something. Improving something you already have.
What matters most now?
DROP
What are you going to stop doing?
Because you cannot build a business alongside medicine and an actual life by endlessly adding more.
What can you stop, simplify, postpone, delegate or decide simply doesn’t matter right now?
CONNECT
Who do you need to talk to?
A potential client.
A collaborator.
Someone who could refer you.
Someone who knows something you don’t.
Someone to test an idea with.
Or simply another medic who understands what you’re trying to build.
Then we use the coaching, co-working, teaching, conversations and SuSS community around you to help you actually do it.
Do.
Drop.
Connect.
Learn.
Adjust.
Go again.
Just enough structure to stop you spinning.
Enough support to keep you moving.
And enough space to work out what makes sense for you.
You get me in your corner
Sometimes you don’t need another module.
You need someone to look at the seven things you could be doing and say:
“Start with that one.”
I’m a GP, business mentor and coach, and I've spent the last 17 years building and running businesses alongside medicine and family life.
I now use that experience to help other medics make sense of their ideas and turn them into something real.
I’ll help you see through the fog, spot the rabbit holes and make better decisions faster.
Sometimes that means:
“Don’t spend money on that yet.”
Sometimes it is even more harsh
“Stop faffing with the website and go and talk to five people.”
And sometimes it is simply
“That’s good enough. Put it out.”
You’ll have access to me through our live sessions and the SuSS community throughout your year.
But you’re not building this with just me
This is one of the most valuable parts of SuSS and often the bit people don’t fully understand until they’re inside.
People think they’re buying business knowledge.
They discover they’re buying people to build alongside.
You’ll be surrounded by other medics building completely different things, at different stages, around very different lives.
People inside SuSS appear on each other’s podcasts.
Run workshops together.
Create content together.
Support each other on LinkedIn and Instagram.
Test ideas and offers.
Share contacts.
Make introductions.
Recommend each other.
Spot opportunities.
Collaborate.
And give each other the occasional kick up the arse when required.
You arrive with your own little network. Over time, it gets bigger.
The SuSS Trusted Network
You’re not just joining a programme.
You’re plugging into an ecosystem.
You definitely don’t need to become an expert in everything.
Over the years, I’ve built a trusted network of brilliant people who can help with the bits around your business that aren’t necessarily your thing.
Websites.
Design.
Copy.
Mindset.
Journalling.
Facebook ads.
YouTube.
Podcasting.
CQC systems.
And more.
These aren’t random names from Google.
They’re people I know, have worked with, have referred clients to or have seen doing great work.
So when you reach the point where you need specialist help, I can often help you work out who you actually need and who I trust to help.
Because building a business isn’t only about what you know.
It’s knowing who to ask when you don’t know.
What you get inside SuSS
Lifetime access to the Clarity → Connect → Grow curriculum
Nine core modules giving you a practical roadmap through the different stages of building your business.
You keep the core curriculum for life.
No rush.
No expiry.
No falling behind.
12 months of live strategy, coaching and support
Including
Monthly Mastermind and Hot Seat coaching
Bring your ideas, questions, decisions and blocks and we’ll SuSS them out together.
Monthly Community & Connect
Dedicated time for peer connection, networking, introductions and collaboration.
Regular live co-working
Protected time to stop thinking about doing the work and actually get it done.
Guest Expert Masterclasses
Specialist teaching across areas such as PR, money, Instagram, public speaking, marketing and more.
Guest Expert Clinics
Opportunities to access trusted specialists in areas such as AI, mindset and other aspects of building your business.
Journal with Ease
Weekly invitation to Tanya Lynch’s Thursday journalling sessions — space for reflection and personal growth alongside the business building.
12 months inside the private SuSS WhatsApp community
This is where a huge amount of SuSS happens.
Ask questions.
Share ideas.
Get feedback.
Use voice notes.
Share your LinkedIn or Instagram content.
Find a co-working buddy.
Celebrate something that worked.
Admit when something absolutely didn’t.
Ask for a recommendation.
Find a collaborator.
Or come back after life has gone bonkers for three weeks and pick up where you left off.
There are dedicated spaces for LinkedIn, Instagram, feedback, Q&A, co-working, useful resources and general conversation.
Dip in and out as much or as little as works for you.
You do NOT have to attend everything
This matters.
SuSS is built for people who have lives.
Clinical work.
Children.
Caring responsibilities.
Shift patterns.
ADHD brains.
Menopausal brains.
Several jobs.
Holidays.
Illness.
And weeks where absolutely nothing goes according to plan.
You do not fall behind in SuSS.
You do not need to attend every call.
You do not need to watch everything in the library.
You do not need to keep pace with anybody else.
Teaching and appropriate calls are recorded so you can access them around your life.
Use what you need when you need it.
Different people. Different businesses. Different lives.
Same place to work it out.
There is no blueprint that everybody follows and no expectation that you leave SuSS with the same kind of business as everybody else.
You’ll meet medics building clinics, programmes, courses, consultancies, coaching businesses, in-person services, online businesses, personal brands and things that don’t fit neatly into any of those boxes.
Some are at the beginning.
Some are growing something that already exists.
Some want to change their relationship with medicine.
Others love medicine and simply want to build something interesting alongside it.
You don’t have to want what everybody else wants.
You get to work out what enough looks like for you.
What other medics say
“Jo is the Queen of cheerleading, business scaffolding and community building.”
Portia Gibson, ED Nurse & Founder
“Jo has changed my life — not dramatic. If you want a bland corporate coach, look elsewhere.”
Dr Ruth Machin, former Consultant Radiologist → Nutritionist
“Jo has transformed my business. Supportive, knowledgeable and gives me the kick I need at the right moment.”
Dr Penny Letchford, Consultant Psychiatrist
“What Jo is offering is deeply valuable. Medics need someone who understands their world.”
Dr Rachel Morris, You Are Not A Frog
“When Jo’s clients come to me, they already understand their customer, offer and positioning. I don’t teach basics, I go straight to scale.”
Lisa Bean, Business Coach
Your investment
Start Up Support Surgery
£1,997
12 months of live support, strategy and community
+ lifetime access to the core Clarity → Connect → Grow curriculum
You don’t need to know exactly what this will become before you begin.
But there comes a point when the thing you’ve been thinking about needs the chance to become something real.
If you’re ready to give it that chance:
Get Scrappy.
Action Creates Clarity.
Let’s get started and SuSS it out together.
Lifetime access applies to the core nine-module SuSS curriculum. Live calls, WhatsApp community, new teaching and new masterclasses are included for 12 months.