THE START UP STRATEGY SYSTEM FOR MEDICS AND HEALTHCARE PROFESSIONALS

Why do I even need this 6 month group programme?

Are you a doctor or healthcare professional with an idea (or lots of them), a side hustle, a blog, product or service business but you are STUCK with where to start or what to do next?

The Start Up Strategy System (SUSS) is just what you need. Dr Jo Watkins is a portfolio GP, mum of 4, business coach and mentor who has been described as a 'human catalyst' getting the best out of everyone she works with. 

  •  SUSS out what this business and side hustle thing is all about
  •  SUSS out all the tech involved
  •  SUSS out your niche
  •  SUSS out how and when you do all the things
  •  SUSS out all the stuff that is causing you overwhelm and making you freeze

What do you get? 

OUR GOAL AT THE END OF THIS PROGRAMME IS FOR YOU TO HAVE YOUR OWN PROJECT OR BUSINESS UP AND RUNNING WITH AN ONLINE PRESENCE, AN EMAIL LIST OF IDEAL CUSTOMERS AND PAYING CLIENTS. 

1. THE CORE CONTENT 
- 6 month programme delivered live and recorded (Founders will get access for 12 months therefore getting 6 months FREE)

2. THE LIVE SUPPORT 
- Active Facebook group support
Weekly 'Telephone Triage' post for Q&A and troubleshooting

3. THE COACHING CALLS 
- 3 live sessions a month, timings will vary but likely to be at 8pm or 7am on weekends. 
- One community, sharing, troubleshooting
- One teaching an element of the programme for that week
- One coaching/hotseat review session. 
- All will be recorded to watch back in your own time

4. THE ROAD MAP
- Lifetime access to 'The Road Map' Library and 'The Road Map' Community which is a complete digital marketing and online business set up course for you to dip in and out of with a full library of videos and information on setting up your digital business including free software options and tech support (RRP £497)

5. THE BONUSES 
- Purchase before 9pm on 1st October for the weekend bonus of a place on a VIP Mastermind Day on Monday 27th November (RRP £297)
- 12 month access instead of 6 months for founding members


THE CORE CONTENT
THE START UP STRATEGY SEQUENCE

This 6 month programme is delivered with a mix of live and recorded sessions over the next 6 months. All live content will be recorded and stored for you to watch back whenever you wish.

Starts 9th October 2023 and content uploaded as we go along. Get 12 months for the price of 6 months as a founding member see Bonus section below. 

MODULE 1 - THE SUCCESS SNAPSHOT
(Week 1)

  • Gain clarity on your end goal - Impact/Profit/Time/Change
  • Journalling prompts to explore your purpose and your long term goals
  • The 1-5-10 diaries 
  • Vision Boarding
  • Looking at your Ikigai
  • Future YOU: What does your life look like.
  • Do the Values Vault exercise. ‘Who am I’ exercise
  • Find your 3 core personal values

MODULE 2 - THE PERFECT PATIENT PROFILING
APPROACH - PART 1
(Week 2)

Part one of The Perfect Patient Profiling Approach

  • Why this is so important
  • Rediscover your skills and passions
  • Connecting with others and giving 

MODULE 3 - THE STARTER FOR 10 CHECKLISTS
(Week 3)

Have the basics to charge, start an email list and send an invoice or link to PayPal while you keep learning

  • Money: 10 ways to manage money in the early days
  • Time: 10 ways to make more time
  • Ideas: 10 ways to brainstorm ideas
  • Basics: 10 basic admin essentials to get you started for free 

MODULE 4 - THE PERFECT PATIENT PROFILING APPROACH - PART 2 
(Week 4 and 5)

  •  Get clear on your WHY?
  •  Establish your niche and authority

MODULE 5 - THE BETA VALUE EXCHANGE GAME PLAN
(Week 6, 7, 8 and 9)

  •  Find out what problems your idea clients have
  •  Package up your solution
  •  Finding social proof
  •  5 ideal clients
  •  Charging. Free vs Paid 

MODULE 6 - TESTIMONIAL TEMPLATES
(Week 10 and 11)
Available before Christmas as content but discussed in the 2 weeks from 9th January NO LIVE CONTENT FOR WEEK 12 and 13 from 22nd Dec to 9th Jan)

  •  The importance of social proof
  •  When and how you should ask for this with templates
  •  Ask them what to do with it
  •  Saving and using testimonials

MODULE 7 - THE 2-2000 FORMULA
(Week 14, 15, 16 and 17 - restart January 8th)

  • How to grow your email list from 2 to 2000
  • Opt ins and freebies
  • The importance of building an email list
  • Better to have 100 good leads than 1000 cold
  • Where are your ideal clients?
  • Story telling
  • Document vs Create
  •  Being helpful
  •  Collaborating

MODULE 8 - THE DIGITAL DOCTOR PROFILE APPROACH 
(Week 18, 19, 20 and 21)

  • Branding
  • Social media. Where are they
  • Finding your voice
  • Opt in page or squeeze page
  • Lead generation
  • Community
  • Networking in 2023
  • Collaborations, Podcasts and Joint projects

MODULE 9 - THE BUILD AND SERVE FORMULA
(Week 22, 23 and 24 until the end of March)

  •  Build the basics
  •  Resources are not the most valuable tool.
  •  Free Lead magnets
  •  Low, Medium and High Touch
  •  How to get predictable leads and customer flow
  •  Being responsive to the people's needs and wants
  •  The Chain Letter Approach
  •  Ask the Audience

THE LIVE SUPPORT

Goals and wins shared and celebrated within a wonderful Facebook group of supportive medical peers.

Weekly Telephone Triage Thread in the group for questions, Q&A and troubleshooting.

Ad hoc Facebook Lives in this group - usually on a Friday pm

THE COACHING CALLS

Three Live Coaching Sessions a month in total (one week WITHOUT a live call)

Once a month live ‘The Start Up Support Surgery’ 8pm on a mid week evening. Connection, networking, community and peer support, Q&A 

Coming up on:
Welcome - Wednesday 11th October 8pm 
Tuesday 7th November 8pm
Tuesday 5th December 8pm
Thursday 11th January 8pm
Tuesday 6th February 8pm
Thursday 7th March 8pm

Two other coaching calls a month.
Timing may vary. Weekends 7am likely. 

This is all be recorded for you and does not need to be watched live.

Timings for the live sessions will usually be at 8pm on a Monday, Tuesday or a Thursday or 7am on a weekend but this is subject to change around travel and time differences but I will keep you posted. 

After January 8th, when we start on Modules 7, 8 and 9 I will be running some extra 'Hotseat Clinics' to discuss specific issues that you have and the subjects around that so that we can learn from each other. 

THE ROADMAP

The ‘Road Map’ Library: a full digital marketing course and step by step instructions to be able to set yourself up online and learn in your own time.

Access to the ‘The Road Map’ Library RRP £497 ‘The Road Map’ Library contains pre recorded 10 absolutely packed modules to use for learning and reference. 

There is also a separate ‘Road Map Tech Community’ that you can access for tech support  

THE BONUSES

1. 6 months access for FREE.
As founding members you will have access to the content of the Start Up Strategy System for 12 months for the price of 6 months.

2. Action taking weekend bonus closes 9pm on 1st October (RRP £297)
This gives you a guaranteed place on the VIP Online Mastermind on 27th November 10-2pm (£297)

Email [email protected] if you have any questions about any of the above. 

Money back no questions asked guarantee within 28 days if you have been to two out of the three live sessions plus completed the modules but do not feel that the programme is a good fit for you.

 

£1,497.00 GBP