Are You a Healthcare Professional Ready to Start Your Own Purposeful Business, Personal Brand, or Side Hustle?

Whether you’re a coach, trained in Lifestyle Medicine, Coaching, Menopause, reflexology, hypnotherapy, or perhaps you’re an expert in a specific field and frustrated by only being able to help a handful of patients, you’re in the right place.

Maybe you’re a GP or specialist feeling burnt out or simply wanting to make a bigger impact. You know there’s a need out there, and you want to continue to help others—but you’re unsure where to start.

I hear you.

As a GP, mum of four, business coach, and mentor, I’ve spent over 15 years learning how to balance my healthcare career with building a meaningful business. My mission is to help you skip the mistakes I made, save you time, and build the business you truly want. I’ve been called a “human catalyst” for getting the best out of those I work with—and I’m here to do the same for you.

I have been there and got the t-shirt (hats, scarves, gloves, and the lot) over the last 15 years of learning business by doing while continuing to work freelance as a GP.

That’s why I created the Start Up Support Programme for healthcare professionals like you. It’s designed to get you from feeling stuck, overwhelmed, or unsure of your next steps, to having a clear plan, an online presence, paying clients, and the confidence to make your side hustle or personal brand thrive.

What You’ll Get:

By the end of the programme, our goal is simple: To give you the confidence, clarity and tools to launch your own project, business, or brand. \

If you do the steps and show up and do the work, you’ll have:

• A solid, purposeful plan for your business
• An online presence that attracts your ideal clients
• An email list full of engaged people
• Your first 5 paying clients

The Start Up Support Programme is packed of valuable resources plus Masterclass recordings to take you from buzzing with ideas to clarity and your first paying clients. 

Here's What You’ll Get:

Nine Self-Paced Modules

Each module is jam-packed with practical steps to take you from POWERLESS to PURPOSEFUL. You’ll work through the steps to build your plan, define your niche, and create your digital presence—step by step in the right order. It is easy to spend so much time and money going down rabbit holes. I have done that many times before. 

Plus, you’ll have lifetime access to these modules, so you can revisit them anytime.

Module Breakdown:

Module 1: The Success Snapshot

• Clarify your end goals and define what success means for you
• Create a vision for your business and track your journey with vision boards and journaling prompts
• Explore your core values and long-term goals using powerful exercises like The 1-5-10 Diaries

Module 2: The Ideas Builder

• Hone your niche and learn how to profile your ideal client using the Perfect Patient Profiling Approach
• Discover market research techniques to validate your ideas and understand your client’s pain points
• Learn how to align your business with what excites you and leverage AI to enhance your ideas

Module 3: Starter for 10 Checklists

• Get organized with essential tools and strategies for running your business, from budgeting to brainstorming
• Set up your admin systems, email list, and payment methods with simple, time-saving hacks

Module 4: The Perfect Patient Profiling Approach in Detail

• Learn how to approach clients with the ‘Beta Value Exchange’ Mindset
• Build strong client relationships and get feedback to refine your offering
• Use simple tools to schedule, research, and engage your ideal clients

Module 5: The Beta Value Exchange Game Plan

• Package and price your services for maximum impact
• Leverage your network to find your first 5 paying clients
• Learn the art of charging for your expertise while offering value up front

Module 6: Testimonial Templates

• Master the art of using testimonials to build trust and credibility
• Learn the hierarchy of testimonials and how to collect the most impactful ones
• Access frameworks, templates, and real-life examples to gather social proof

Module 7: The 2-2000 Formula

• Grow your email list from 2 to 2000 with effective lead-generation strategies
• Learn the power of storytelling in email marketing and nurture relationships with your subscribers
• Discover tools and hacks to streamline your content creation process

Module 8: The Digital Doctor Profile Approach

• Create a compelling brand, social media strategy, and practical information about how to build a website using Squarespace that speaks to your ideal clients
• Learn how to generate leads and network with a supportive community
• Use online platforms to expand your reach and create lasting impact

Module 9: The Build and Serve Formula

• Understand the key legal and administrative elements of running a business and where to find the help you need
• Learn how to structure your offers and pricing to serve clients at every stage of their journey
• Gain confidence in your business, from handling media, PR, pitching to thinking about investment in your business

15 Expert Masterclasses

Learn from professionals who’ve been where you are and want to help you succeed. Listen anytime, with 12-month access. From story telling to PR, Linkedin strategies to confidence building, mindset to running webinars, writing newsletters to using AI these are full of gold nuggets of learning. 

Monthly Live Office Hours for any questions: Friday 2pm or Thursday 2pm usually

Have a question? You’ll have access to monthly live calls where you can ask me anything. This ongoing support will keep you moving forward.

1:1 x 60 min Coaching and business mentoring support: 

You’ll get a 60-minute 1:1 kickstart call once you have done Module 1, 2 and 3 with Jo (valued at £247) to discuss your ideas and help you with niche alignment 

BONUSES

- Essential Tools & Tech Made Simple – A series of very useful 'How-to' videos on tools like Google Forms, Squarespace, Zoom, and AI to help you streamline your workflow.

- Legal and Business Essentials – A breakdown of what is needed and where to find information about contracts, business plans, branding, and taxes to ensure your business runs smoothly and legally.

- The Digital Little Black Book – A personally curated spreadsheet with books, podcasts, people to follow, and social media accounts to connect with to help fuel your growth.

Your Price: £997 lifetime access to the recorded content

Money-Back Guarantee
If you’ve completed Modules 1, 2 and 3 and been to the live sessions and feel the programme isn’t the right fit, you can request a no-questions-asked refund within 28 days.

Email [email protected] if you have any questions about any of the above. 

Money back no questions asked guarantee within 28 days if you have been to the onboarding sessions plus the live coaching plus completed Module 1 and 2 but do not feel that the programme is a good fit for you.

100% of my founding members said that they absolutely LOVE the SuSS community and find it completely invaluable for support, inspiration, cheerleading and guidance on their journey. They had no idea how important community and other medics on a similar journey would be when they started out.