Visual Storytelling for Aligned Growth
Get clear on what your brand is really communicating
A live guest masterclass with Dr Jo Watkins and special guest Clair Haycraft which is part of the Start Up Support Masterclass Series.
Your brand is already communicating.
Before someone reads your bio, books a call, or listens to a podcast, they are responding to colours, shapes, images and visual cues.
In this interactive masterclass we’ll explore how visual storytelling works beneath the surface and how to shape it so that it reflects the real story of who you are and what you do.
This session takes place inside the Start Up Support Accelerator Programme community, a space for thoughtful professionals building life-first businesses.
For this session we are opening 10 guest places to people outside the community.
What we’ll explore together
In this 90-minute working session we will explore:
• What visual storytelling actually means in practice
• How colours, shapes and imagery communicate with the subconscious mind
• The difference between brand and personal brand
• How to recognise what your current visuals are really saying
• How to begin aligning your visual identity with the direction of your work
This will include:
• A real visual storytelling case study
• A guided visualisation exercise
• Journalling prompts to capture what emerges
• Small breakout conversations with other thoughtful business owners
This is not a passive webinar.
It’s a working room.
Expect reflection, creativity, conversation and a few new insights about how your brand is already showing up in the world.
Who this session is for
This masterclass is particularly helpful if you:
• feel slightly uncomfortable promoting yourself
• know you are good at what you do but struggle to show that visually
• want your brand to feel more aligned and authentic
• are building a thoughtful, values-led business
Many people in the room are medics and professionals creating portfolio careers or new ventures, but you do not need to be a doctor to attend.
About the host and guest speaker
Dr Jo Watkins
Founder of The Digital Doctor and host of The Start Up Support Surgery Podcast, Jo supports clinicians and professionals who want to build thoughtful, life-first businesses.
She is known for creating spaces where people can explore ideas, experiment, and build businesses that genuinely fit their lives.
Clair Haycraft
Founder of Haycraft Creative, Clair helps businesses express who they really are through thoughtful visual storytelling and brand design.
Her work focuses on how colour, shape and visual language communicate beneath the surface, often before a single word is read.
Together, Jo and Clair will guide this session exploring how identity, alignment and visual storytelling intersect.
