Masterclass Action Points from the Masterclass.

"Marketing Before Marketing"

 

This is was a pretty special Masterclass. 

Over 20 healthcare professionals and one marketing queen! 

Please do not share beyond this community. I will put this behind an email sign up at some point soon. Meanwhile. Have a peek. 

No registration needed. 

Dee Blick's book is available here

If you weren’t able to join live, or you’re watching the replay, these were the practical takeaways from Dee Blick’s session.

This isn’t about doing more.

It’s about doing the right work first.

âś… 1. Start with an honest stock-take of you (before anything else)

Before websites, content or promotion:

Write down:

  • Your skills (what you can do well)

  • Your experience (clinical and non-clinical)

  • Your expertise (what people already trust you for)

  • Your knowledge (what feels obvious to you but isn’t to others)

This is not ego.

It’s inventory.

Most clinicians underestimate what they already bring.

âś… 2. Write your story in simple language

Not a CV.

A short explanation of:

  • Why this work matters to you

  • What led you here

  • Who you want to help

  • What you care about changing

If someone reads it, they should understand why you, not just what you do.

People connect with context before credentials.

âś… 3. Be able to explain what you do simply

Practice saying:

  • Who you help

  • What problem you help with

  • How life looks different afterwards

If this feels hard, that’s not a marketing problem yet — it’s a clarity problem.

✅ 4. Identify your “starving crowd”

Don’t start with “everyone”.

Write down:

  • Who most needs this?

  • Who would recommend me?

  • Who could partner with me?

  • Who already understands this problem?

Clarity here makes everything else easier.

âś… 5. Invest time before money

Before ads, branding, or outsourcing:

  • Talk to people

  • Test conversations

  • Notice what resonates

  • Learn what people actually ask for

Proof before promotion.

âś… 6. Notice what fear is actually saying

Write down what’s stopping you:

  • Fear of judgement?

  • Fear of wasting time?

  • Fear of charging?

Then ask:

Is this real risk — or discomfort because this is new?

You don’t have to remove fear to move forward.

You just have to shrink it to the right size.

âś… 7. Accept that this stage looks slow

This part of building something is often invisible.

But it’s where:

  • confidence develops

  • messaging becomes clear

  • and sustainable businesses are built

You’re not behind.

You’re building foundations.